Cookie Policy

Last updated: April 19, 2026

This policy explains what cookies are, how we use them at Rivalytic, and how you can manage them, in accordance with European regulations (ePrivacy Directive and GDPR) and applicable U.S. legislation.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They allow the site to remember your preferences and improve your browsing experience.

2. Types of Cookies

Cookies can be classified in different ways:

By duration:

Session cookies: Deleted when you close the browser.
Persistent cookies: Remain on your device for a set period.

By origin:

First-party cookies: Set by our website.
Third-party cookies: Set by external services.

By purpose:

Technical/Necessary: Essential for site functionality.
Preferences: Remember your settings.
Analytics: Help us understand how the site is used.
Marketing: To show relevant advertising.

3. Cookies We Use

We use cookies and local storage on our website and services:

3.1 Technical/Necessary Cookies

These cookies are essential for the website to function properly and do not require consent:

Name	Type	Purpose	Duration
rivalytic_splash_shown	Technical (localStorage)	Remember if welcome animation was shown	12 hours
rivalytic_lang	Preferences (localStorage)	Remember your language preference	Persistent
rivalytic_rate_limit	Technical (localStorage)	Prevent excessive form submissions	1 minute
rivalytic_waitlist	Technical (localStorage)	Temporary storage in development mode	Persistent
rivalytic_registered_count	Technical (localStorage)	Cache of the registered user count displayed on the waitlist counter	5 minutes
rivalytic_registered_timestamp	Technical (localStorage)	Timestamp of the last count cache update, used to invalidate stale data	5 minutes

3.2 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us improve our services by collecting anonymous usage data.

Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number	2 years
_ga_*	Google Analytics	Maintains session state and tracks user interactions	2 years
_gid	Google Analytics	Distinguishes users for analytics purposes	24 hours
_gat	Google Analytics	Throttles request rate to limit data collection	1 minute

Google Analytics Configuration: We use Google Analytics 4 with the following privacy-enhancing settings:

IP anonymization is enabled
Data sharing with Google is limited
Advertising features are disabled
Data retention is set to the minimum period necessary

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

3.3 Paddle Payment Cookies (Software License Acquisition)

When you proceed to activate a Software License (FOUNDER PRO, GROWTH PRO, or RIVAL PRO), our Merchant of Record Paddle.com Market Limited ("Paddle") sets cookies necessary for the secure processing of the license acquisition. These cookies are technically necessary and do not require consent, as they are essential to complete the transaction through the authorized reseller:

Name	Provider	Purpose	Duration
paddle_js	Paddle	Initializes the Paddle checkout overlay and maintains session state during license acquisition	Session
_paddle_cid	Paddle	Identifies the customer for license management and renewal purposes	1 year
_paddle_vid	Paddle	Identifies the vendor (Rivalytic) within the Paddle platform during checkout	Session
checkout_* (Paddle)	Paddle	Fraud prevention and secure transaction validation during license purchase	Session

Paddle's use of cookies is governed by their own Privacy Policy. Rivalytic does not have access to or control over cookies set by Paddle.

3.4 Marketing Cookies

We do NOT currently use marketing or advertising cookies. If we incorporate such cookies in the future, we will update this policy and request your prior consent.

4. Legal Basis

We use cookies based on:

Technical cookies: Are strictly necessary and do not require consent.
Other cookies: Require your prior consent, which you can grant or withdraw at any time.

5. How to Manage Cookies

You can manage cookies in several ways:

From your browser:

Chrome: Settings → Privacy and security → Cookies
Firefox: Options → Privacy & Security → Cookies
Safari: Preferences → Privacy → Cookies
Edge: Settings → Privacy → Cookies

Delete localStorage data:

You can delete locally stored data from your browser's developer tools (F12 → Application → Local Storage).

Warning: Blocking or deleting cookies may affect the operation of some site features.

6. Do Not Track (DNT)

We respect the "Do Not Track" signal from your browser. When enabled, we do not perform additional tracking of your activity.

7. Information for California Residents

In accordance with the CCPA, we inform you that:

We do NOT sell your personal information.
We do NOT share your information for cross-context behavioral advertising.
You can exercise your rights by contacting us.

8. Updates

We may update this policy when we incorporate new features or services. We recommend reviewing it periodically.

9. Contact

If you have questions about our cookie policy, you can contact us at:

Email: [email protected]